Autumn Winter 2012 Print Design Focus

November 21st, 2012 § 5,819 comments

It was high-time we gave some focus to our print designer and illustrator Han Liv, a Camberwell College of Arts graduate. Han is actually an old school friend of mine, having gone to the same primary school together and relatives living on the same street throughout childhood … our world’s collided once again post-university and well into Han’s blossoming career.

Han focuses on illustrations, part of a collective called Hey Day, her illustrations are available to buy on prints and sweatshirts. It so -happened that well into the process of selecting some key designs for our Autumn Winter collection created for us by NTU Fashion Design graduate Emily Hart, Han approached me just as I needed to find an experienced print designer to develop Emily’s initial print ideas.

Initial AW12 moodboard by NTU Fashion Design graduate Emily Hart

For our Autumn Winter 2012 Collection, Han very kindly took on the task of creating us a completely unique bespoke print which would later be printed onto a beautifully soft cotton silk. We discussed the ethereal inspirations behind the collection, the colour palette, the hint of cubism that offered a contrast to the fluid drape detail underpinning the collection that we wanted to achieve.

An image of the original print designed by Han Liv:

Keungzai’s AW12 print designed by Han Liv

The result is a really cool print that adorns our dipped back hem shirt suitable to wear pre, during and post-pregnancy and our kimono style cotton silk printed dress.

Keungzai Printed Midi Silk Blend Dress

Keungzai Printed Midi Silk Blend Dress

Shown at our pop-up showroom in Oct 2012.
Featured Keungzai’s Printed Dipped Back Hem shirt with our Dipped Back Hem Pure Silk Shirt.

Hope you enjoyed reading a little more of an insight behind-the-scenes of our Autumn winter 2012 Collection.

Receive 20% off Keungzai’s Autumn Winter Collection* now until 30th November by quoting AWNOV12 at checkout. To shop the collection, click here.

Michelle x

*Offer applies to full-price Keungzai AW12 collection only until midnight 30/11/12.

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